What is it,
what does it do,
and how is it done?
The ability to record important moments and document organised events – documentary photography – has recently become truly necessary.
Events, conferences, and company excursions organised by various brands or businesses have long since stopped being only about celebrating important company events; instead, they have become a fantastic way for interesting marketing activities and successful company promotion. After all, there is nothing clients value more than authenticity and face-to-face contact with a brand.
Why is that? The ability to observe your favourite company from behind the scenes makes us feel closer to it; it also makes it easier for us to understand its values. It works both ways!
Through interesting and creative content, we can effectively bind potential clients to our brand. So, what is documentary photography, and how else can we make use of it? We’ll tell you in today’s article!
Documentary and event photography – the benefits
Create an authentic and honest image of your brand
Take care of social media materials
Make use of the traditional advertising and promotion channels
– how is it done?
You now know why you should be interested in documentary photography and what benefits it can bring. However, what steps should you take, and how should you prepare for a photo shoot to make the end result satisfying?
Working on a documentary starts long before the planned event begins. Aside from good quality equipment and skills, a photographer also needs to take care of a few things which will help them create a documentary shoot. So, how should you prepare for a documentary shoot?
Talking and getting to know all the expectations of the person who orders a reportage is key. An integral part of the preparations is creating an agenda or schedule of the event so that the photographer can act like a good, invisible ghost and appear in the right place at the right time. The effects of photos on the viewers, and the emotions they should convey, should also be discussed in detail. Documentary photography has to be touching! Does it need to be filled with summertime mood, do the shots need to be adrenaline-inducing, or maybe do you need the atmosphere of a professional conference? Everything should be discussed in full detail. Such details may be key to the full success of the reportage!