How to attract clients?

Photography
can help you!

How to attract clients? Photography can help you!

Every business has its own set of rules. There are certain universal rules which make a business develop far better and much more dynamically than others. Of course, this depends on many factors – specialist knowledge, engagement, logistics, and organisation, but that’s not all!
How you present your business – its mission, values, as well as employees and work tools – is also immensely important. How to effectively show the brand’s authentic face? Professional photography for companies can help you!

Have you heard that a picture is worth a thousand words?Surely! It’s absolutely true. Pictures are an integral part of our lives, both private and business. You may not realise that, but pictures affect you even several times a day – they help you make the majority of your shopping decisions, pick out your dream vacation, and choose the services of a particular specialist.

Photography, as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution.

Ansel Adams

Photography for companies.
Who will benefit from it?

Absolutely everyone! In reality, every company, regardless of the industry it operates in, can benefit greatly from employing a professional photographer. Don’t seek out cheaper or free alternatives! Photos you take yourself may bring much more harm than good. The pictures should represent your company, and their quality speaks volumes about your engagement. Low quality and no attention to detail may lead to clients seeing your company in a bad light. You don’t want that, do you?

Of course, depending on your industry, you need different kinds of photography. Manufacturing and construction companies will benefit the most from industrial photography, while marketing agencies, lawyers, and real estate agents will get the most out of business and image photography. On the other hand, documentary photography is an irreplaceable tool for companies working in the entertainment or sports industries!

Good photos.
Why do you need them for your company?

Surely, you can think of several reasons why you could use the services of an experienced company specialising in business photography. In order to segregate them, let us present the arguments to further convince you that good photos can have great market value for your brand, regardless of the industry you operate in! Business photography can help you achieve the goals important for your company.

Creative pictures are excellent business cards for your company

Photographs are a major element which builds the brand image. It would be a shame not to use them! Thanks to photos, you can make your company more recognisable in the market, warm up its image, ensure authenticity, and convey the values you follow in your work. A great idea would be to introduce your employees and present their daily tasks. Break the barriers, invite potential clients behind the scenes, and increase the likelihood of them trusting you much more than the competition!

A website to build trust

Authenticity is one of the major aspects that potential clients consider (often subconsciously). A large number of companies operating in the market forget about this important detail! In order to save both time and funds, they use stock photos, which impacts their brand image remarkably poorly. Photos used multiple times by a variety of companies operating in different industries make companies lose their clients’ trust rapidly. Nobody would like to use the help of a construction consultant only to find her shortly after on a different website, presented as an experienced real estate agent, would they?

Content is king. Care about your social media photos.

We often repeat this cliché when having passionate discussions about marketing on the Internet. For a good reason! Every piece of information, every picture or graphic connected to your brand – they create market value. You have to remember good quality as it will become your best friend as well as your most efficient seller! We have spoken about this already, but as a reminder – stock photos are a big NO!

Think for a moment, how much attention do you pay when scrolling your Facebook or Instagram feed? We all know the answer. If it’s so difficult to grab our attention for just a few seconds, we need to do everything we can to interest our potential clients. The easiest way is to use creative photos!

Influence your clients’ shopping decisions

Did you know that the users of pages such as Booking or Trip Advisor usually cancel their booked accommodations if the facility has no published photos of the listing? That’s nothing unusual; after all, we like to know what we decide on – rather than take unnecessary risks. Good pictures effectively open the way to both the hearts and wallets of potential clients. We shop with our eyes, after all!

Photography for companies from the marketing point of view

We live in times when we are being bombarded by hundreds of messages every minute. You know perfectly well that we consciously (and subconsciously) skip the vast majority of the information we encounter on the Internet. In short, it’s hard to grab our attention! We tend to be impatient, and long walls of text are often unscalable. This is where photos come in, as they capture the eye better than text by far. However, they need to be taken well and creatively for that to happen!

Where to find the photos for my company?

The simplest and most effective way is to use the services of a company which specialises in business and advertising photography. Don’t look for cheaper alternatives, trust professionals, and your investment will quickly pay for itself in increased trust and interest from clients. Sounds good, doesn’t it?