What is photography for companies?
One picture to change the client’s perception
Think of business photography as your own business card. As you know, when creating a business card, you need the highest quality paper, modern design, and elegant fonts. Company shots are your electronic business cards. They are the first element your client sees after visiting your website, so why should you settle for less?
Photography for companies shows the most important part of the company; that is – the people. Through photos, we can show a team of employees as interesting people with a burning passion for their job. In modern times, we value authenticity. It’s certain we will choose a company we can know more about.
Remember not to put too much pressure on yourself before a photo shoot. Professionals always accompany you during shoots. A photographer will give you advice on proper posture and facial expressions, meaning you will show your best side. Your appearance, on the other hand, is in the hands of a make-up artist and a stylist. In addition, the perfect lighting will be provided by a lighting expert!
The great outdoors or a professional photography studio?
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Situational pictures – the opposite of classic portraits
For those not familiar with photography, the term “situational picture” may not say much. Simply speaking, situational pictures are so-called arranged shots presenting employees doing their everyday tasks, showing their reactions and gestures. The photographs can show a group of people during a business meeting or individual employees in the middle of physical labour.
Unlike classic business portraits, which are usually shot for the “about us” website tab, situational pictures have limitless applications. Because of their lighter character, the pictures will work as an attachment to blog articles, guides, or social media posts. Arranged photos can additionally warm up the brand image by showing the company’s employees in a friendly atmosphere full of a shared passion for the job.
